Netconcepts leaders speaking at Shop.org’s Annual Summit

Speeches coincide with the release of company’s Top Five Online Tips for Consumers

Madison, WI and Las Vegas– September 16, 2008 – Netconcepts, the leader in natural search marketing, today announced company President Stephan Spencer and Vice President of Search Brian Klais are scheduled to speak at Shop.org’s Annual Summit in Las Vegas. Shop.org, a division of the National Retail Federation, is the world’s leading membership community for digital retail companies. The Summit is featuring educational sessions and keynotes from retail leaders, September 15 – 17.

Spencer is hosting two sessions at the Summit, September 16th. He is set to discuss, “Natural Search Tactics for the Retailer,” from 1:00 - 2:15 PM local time and then from 3:30 - 4:30 PM, he will discuss, “So You Think Your Site Can Dance? SEO vs. Branding and Conversion.”

Klais is speaking about the “24+ Specific Things You Can Do To Make More Money Next Week,” Wednesday, September 17, 1:15 - 2:30 PM.

The speeches from Netconcepts’ leaders coincide with its release of its Top Five Online Shopping Search Tips for consumers. Netconcepts helps online shoppers by making sure the brands they are looking for are on the top of their search results. Netconcepts clients include such retail brands like Ralph Lauren, LL Bean and Cabela’s among many others.

“Online shoppers are offered millions of choices when they want to buy something,” said Klais. “We wanted to give them the benefit of our years of experience in helping the nation’s best online retailers. Our job is to make sure online shoppers can find whatever they want online by typing in the product attributes they care about the most.”

According to Klais, these are the Top Five Online Shopping Search Tips:

1. Trying to find a product within a certain price range? Use two periods “..” to search Google for a numerical range. (Ex. LG LCD TV $500..$700)
2. Trying to find the same product in different colors or sizes? Add an uppercase “OR” to your search. (Ex. Cabela’s Socks Wool OR Cotton)
3. Trying to find an alternative to an item you found online? Use the tilde symbol “~” before your keyword to search for similar items and alternatives to your search. (Ex. ~Allen-Edmonds-Shoes)
4. Is Google returning unwanted results? Use the minus symbol “-” to exclude certain sites or keywords from the results. (Ex. Skechers Running Shoes -Zappos)
5. Trying to find a CD? Start your search with “music:” followed by the artist, song title, or album to get the latest reviews. (Ex. music: Foo Fighters)

About Netconcepts, LLC

Netconcepts, the leading provider of natural search marketing, offers automated natural search technology and value added services tailored to help retailers drive online sales. For the largest retail brands, Netconcepts’ GravityStream solution is an award winning, patent pending SaaS technology that powers the natural search channel. GravityMarket is a comprehensive eBusiness solution for mid-market retailers. Founded in 1995, the company is based in Madison, Wisconsin with R & D facilities in Auckland, New Zealand. Netconcepts serves retail brands such as Skechers, Northern Tool, BNET (a division of CNET), Allen Edmonds and Cabela`s among others. For more information, visit the company Web site at www.netconcepts.com.

Netconcepts and DoubleClick Performics Extend Partnership to Unlock Hidden Content for Search Engines

DoubleClick Performics’ clients use automated technology to make dynamic, e-commerce sites natural search friendly

MADISON, WI – June 4, 2008–DoubleClick Performics and Netconcepts, the leader in natural search marketing, today announced that the two companies are renewing their several year partnership, which enables DoubleClick Performics’ clients to quickly transform their dynamic, e-commerce sites into natural search friendly pages. Studies indicate most online shoppers prefer searching for generic items over brand names. These enhanced natural search capabilities are of benefit to both retailers and the customers they serve.

DoubleClick Performics, the performance-based online marketing division of Google’s DoubleClick, provides comprehensive search engine marketing services, assisting clients with their paid placement, paid inclusion and enhanced natural search solutions. All services are delivered through DoubleClick Performics’ platform, ConnectCommerce, which enables real-time ROI tracking and reporting, as well as dynamic keyword and bid management technology. Netconcepts’ GravityStream technology has been integrated with ConnectCommerce, providing clients with an automated, search engine friendly solution that creates full transparency for natural search results.

GravityStream is easy to implement and does not require heavy reliance on a marketer’s technology department. “GravityStream provides extremely fast time to market for our large retail brands,” said Stuart Larkins, Senior Vice President of Search at DoubleClick Performics. “The best part: it didn’t require a lot of technical support. We have been really impressed with how this automated solution has improved the performance-based marketing power of DoubleClick Performics.”

“Our partnership with DoubleClick Performics, which is based on our GravityStream automated natural search marketing platform, has produced excellent results for all concerned,” said Brian Klais, Vice President of Search for Netconcepts. “DoubleClick Performics is an important member of our growing team of partners and we’re delighted to continue our relationship.”

Other clients taking advantage of this automated, fully trackable, natural search technology solution include: Pottery Barn Kids, Pottery Barn Teen, L.L. Bean, Ralph Lauren, FinishLine, Sur La Table, BrylaneHome, Woman Within, and Metrostyle.

About DoubleClick Performics

Since 1998, DoubleClick Performics has delivered consumers to our search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective.

Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.

About Netconcepts, LLC

Netconcepts, the leading provider of natural search marketing, offers automated natural search technology and value added services tailored to help retailers drive online sales. For the largest retail brands, Netconcepts’ GravityStream solution is an award winning, patent pending SaaS technology that powers the natural search channel. GravityMarket is a comprehensive eBusiness solution for mid-market retailers. Founded in 1995, the company is based in Madison, Wisconsin with R & D facilities in Auckland, New Zealand. Netconcepts serves retail brands such as Skechers, Northern Tool, BNET (a division of CNET), Allen Edmonds and Cabela`s among others. For more information, visit the company Web site at www.netconcepts.com.

Netconcepts Adds Multi-Channel Merchant To Growing Roster of GravityStream Clients

Thompson Group Selects Netconcepts to help accelerate online sales growth

Madison, WI – May 19, 2008 – Netconcepts, the leader in natural search marketing, today announced the Thompson Group has selected its GravityStream 2.0 solution, the industry’s first automated natural search platform, to help expand the online presence and sales of its Thompson Cigar property. Thompson Group is a consumer direct catalog company with three e-commerce sites including Thompson Cigar, Casual Living and linensource.

“We had outgrown our existing platform, and began a search for a natural search solution that would not only help with our company’s online growth, but would also scale as our company grew,” said Thompson Group’s Chief Marketing Officer, Steve Cobden. “We chose GravityStream 2.0 for its ease of implementation and ability to integrate effortlessly with our own analytics system, allowing us much needed visibility into sales associated with natural search. It’s critical to be able to calculate ROI associated with an important project such as natural search.”

“The most successful online retailers understand that prioritizing natural search increases sales, because we know consumers tend to search for product attributes and information, as well as brand names,” said Brian Klais, Vice President Search for Netconcepts. “We’re really excited about this opportunity to help Thompson Cigar be a major player in the natural search spectrum, and grow this important component of its business.”

About Netconcepts, LLC

Netconcepts, the leading provider of natural search marketing, offers automated natural search technology and value added services tailored to help retailers drive online sales. For the largest retail brands, Netconcepts’ GravityStream solution is an award winning, patent pending SaaS technology that powers the natural search channel. GravityMarket is a comprehensive eBusiness solution for mid-market retailers. Founded in 1995, the company is based in Madison, Wisconsin with R & D facilities in Auckland, New Zealand. Netconcepts serves retail brands such as Sketchers, Northern Tool, BNET (a division of CNET), Allen Edmonds and Cabela`s among others. For more information, visit the company Web site at www.netconcepts.com.

About Thompson Group

Thompson Cigar has the distinction of being the oldest mail order cigar company in the United States. Founded in Key West Florida in 1915, Thompson Cigar has devoted over 90 years to delivering cigar smokers everywhere the very best in national cigar brands, boutique cigars, humidors, cigar cutters and a wide variety of quality smoking accessories. Our Thompson private label cigars allow us to give you the finest cigars at a fraction of what a comparable national brand would cost.

Netconcepts Retained By Online Shoes for Natural Search Optimization Consulting Services

Madison, WI – April 10, 2008 – Netconcepts, the leader in natural search marketing, today announced that Onlineshoes.com has retained Netconcepts’ natural search consulting practice. The company’s search consulting team is expert in the latest techniques of natural search optimization and online marketing that improve the effectiveness of the natural search channel. Onlineshoes.com is the nation’s first online shoe retailer carrying footwear for men, women and children in more than 33,000 styles and across 200 premium brands. The company is listed as #129 in the Internet Retailer Top 500 Guide in 2007.

“We were disappointed with our non-brand search results and decided we had to optimize the website for visitors and search engines to increase the amount of natural search results,” said Dan Gerler, founder and CEO of Onlineshoes.com. “We chose Netconcepts to lead us through the process of increasing the performance of our Natural Search Channel because the company has a proven track record for providing outstanding results for many leading online retailers.”

“The most successful online retailers understand that prioritizing natural search organically increases sales, because consumers use unbranded “long tail” natural search terms 40 times more often than they use branded terms,” said Brian Klais, Vice President Search for Netconcepts. “We are eager to begin working with Onlineshoes.com and make a positive impact on its sales results.”

About Netconcepts, LLC

Netconcepts, the leading provider of natural search marketing, offers automated natural search technology and value added services tailored to help retailers drive online sales. For the largest retail brands, Netconcepts’ GravityStream solution is an award winning, patent pending SaaS technology that powers the natural search channel. GravityMarket is a comprehensive eBusiness solution for mid-market retailers. Founded in 1995, the company is based in Madison, Wisconsin with R & D facilities in Auckland, New Zealand. Netconcepts serves retail brands such as Sketchers, Northern Tool, iFloor, BNET (a division of CNET) and Cabela`s among others. For more information, visit the company Web site at www.netconcepts.com.

About Onlineshoes.com

Established in 1996, Onlineshoes.com is the nation’s first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. Onlineshoes.com offers fashionable, high quality dress, casual and athletic footwear for men, women and kids in more than 33,000 styles and 200 premium brands, as well as athletic apparel and accessories. In addition to price and satisfaction guarantees, customers enjoy free shipping and exchanges every day of the year. For more information, visit www.onlineshoes.com.

For Immediate Release

Netconcepts® Introduces GravityStream 2.0 – A Powerful Enterprise Level Automated Natural Search Advertising Platform for Online Retailers

– GravityStream 2.0 Delivers 100% of a Retailer’s Site to Web Crawlers, Making Consumers 40 Times More Likely to Find a Retailer’s Branded Offerings –

Madison, WI - February 11, 2008 – Netconcepts, the premiere search engine marketing firm that serves top 200 Internet retailers in better managing their natural search channel, today announced the launch of GravityStream 2.0 (www.GravityStream.com) – a powerful enterprise level automated natural search advertising platform for online retailers.

GravityStream 2.0 automatically converts a retailer’s millions of website pages into optimized landing pages to match its branded products with a consumer’s generic queries. Since consumers conduct approximately 40 times more niche searches than branded ones, this capability gives retailers a major competitive advantage in answering generic searches with their own website landing page results. GravityStream technology delivers “the long tail” – or the approximately 80% of a retailer’s website that traditionally has been unsearchable. Marketers consider “the long tail” to be the Holy Grail of web marketing because it typically equates to 60% of new-to-file customers.

“The largest retailers understand that natural search is the # 1 battlefield for online supremacy, because it is the consumer’s preferred way to shop,” said Brian Klais, Netconcepts Vice President of Search and Co-inventor of GravityStream. “Consumers use unbranded “long tail” natural search terms 40 times more often than they search for branded search terms. GravityStream 2.0 is the first true enterprise level solution to make natural search optimization affordable and scaleable, delivered with the ease of Software as a Service. Now, top retailers can treat natural search optimization as an important component of their overall advertising channel strategy.”

GravityStream 2.0 features include:

• Enhanced Reporting Interface
  The GravityStream Reporting Interface empowers marketers by offering industry leading insight into their long tail by allowing them access to a unique set of KPI metrics designed for growing natural search channels.
• Immediate Time to Market
  Fully optimized site in 30 days, as opposed to the 6 - 12 months of traditional SEO project work.
• Enhanced Real Time Solution to SEO
  GravityStream has been expanded to offer dynamically created, CMS driven, keyword rich URLs. Now an entire site can be easily transformed into a search engine friendly version with the marketer in control.
• Enhanced Architecture
  GravityStream architecture is now more reliable, scalable and faster than ever before.

About Netconcepts, LLC

Netconcepts is a Web technology agency trusted by leading retailers as authorities specializing in search engine friendly E-business, website development, and natural search optimization consulting. The company was founded in 1995. It is based in Madison, Wisconsin with R & D facilities in Auckland, New Zealand. Netconcepts serves retail brands such as HSN, Discovery Communications, REI, Northern Tool, and Cabela’s among others.

For Immediate Release

Search Engine Marketing Firm Netconcepts Welcomes New E-Business Account Director

New hire will drive online sales success of Netconcepts’ clients as part of team supporting customizable ecommerce solution, GravityMarket

Madison, WI, May 9, 2007 – www.netconcepts.com – Netconcepts, the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, is proud to welcome new team member, E-Business Account Director Fran Nahabedian to its Madison, WI office.

Nahabedian’s role with Netconcepts will be focused on driving the success of their E-Business client base. In so doing, she will be shaping the future development of Netconcepts’ customizable ecommerce solution, GravityMarket™.

GravityMarket, a powerful online retail management platform, is designed to provide retail owners a competitive edge as they grow their online business. Its features, such as a streamlined checkout process, has already helped firms such as billiards retailer PoolDawg increase their online sales exponentially.

A powerful solution like GravityMarket requires a powerful team to support its maturation. Nahabedian is perfectly suited to join such a team, as she brings a wealth of ecommerce experience to this vital new role.

Most recently, she was the owner and consultant for InMarket Results, LLC. Prior to that, Fran was Director of Marketing for Berbee Information Systems and Director of E-Business Marketing for Budget Rent a Car.

“It’s an honor to be working for Netconcepts, a firm as dedicated to ecommerce success as I am personally,” states Nahabedian. “Combining GravityMarket’s robust ecommerce features with our strategic online marketing services will enable our clients to achieve greater online success”.

“We at Netconcepts are proud to welcome Fran to the GravityMarket team,” states Jody Hartwig, Netconcepts’ VP of Client Services. ” Fran brings with her a great deal of experience in the field of ecommerce and we are confident that her added vision will be driving our client’s success for years to come.”

About Netconcepts, LLC

Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and services including GravityStream™ and GravityMarket™, online retailers will “get found” in the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, Van Dyke Supply, and Cabela’s among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

Natural Search Engine Firm Netconcepts Welcomes New Senior Technical Analyst

Netconcepts, a premier natural search engine firm, proudly announces Todd LaBeau as its new Senior Technical Analyst.

Madison, WI, May 9, 2007 – www.netconcepts.com – Netconcepts, the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, is proud to welcome new team member, Senior Technical Analyst Todd LaBeau to its Madison, WI office.

LaBeau will begin immediately shaping Netconcepts future as part of its GravityStream™ team. GravityStream, a performance-based SEO management platform, is currently helping companies like Cabela’s to increase online revenue as a direct result of attaining Page 1 Google rankings for unique, yet highly-competitive search terms.

As a seasoned web-development veteran, LaBeau has perfected the art of implementation and analysis of a variety of website technical and structural issues. In addition to his technical and analytical expertise, LaBeau is an effective manager and collaborator. Most recently, LaBeau was the eCommerce Manager at Highsmith, Inc., a multi-million dollar eCommerce channel and a leading distributor of supplies and equipment to libraries and schools.

“I’m excited to work for NetConcepts because of their strong dedication to partnerships with their clients,” states LaBeau. “From natural search optimization to evolving products like GravityStream, I’m happy to ensure that our clients will ‘get found.’”

About Netconcepts, LLC

Netconcepts®, LLC, is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream™ and GravityMarket™, online retailers will “get found” on the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, and Cabela’s among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

For Immediate Release

Natural Search Engine Firm Netconcepts Welcomes New Lead Search Strategist

Natural Search Engine Firm Netconcepts Welcomes New Lead Search Strategist Chris “Silver” Smith to its team

Madison, WI, May 9, 2007 – www.netconcepts.com – Netconcepts, a natural search firm with offices in Madison, WI & Auckland, New Zealand is proud to welcome new team member, Lead Search Strategist Chris “Silver” Smith to its Madison, WI office.

Smith will be working primarily on support and development of Netconcepts GravityStream™ product, a performance based SEO management platform that is currently helping companies like Cabela’s with non-optimal, dynamic sites to optimize nearly overnight.

An organic search engine optimization pioneer, Smith previously served as Manager of Administration of Texas A&M University’s Cartographic Service Unit, where he assisted with portions of the university’s earliest website presence. More recently, as Head of Technology & Development for Idearc SuperPages.com, he was awarded a number of individual and team awards by the corporation and was cited for increasing the company’s overall revenue.

Smith has five patents pending and his work has been published in a number of books, professional journals, and web sites, including SearchEngineLand.com where he writes on Local Search topics.

“It’s an honor to be working for Netconcepts, a firm as dedicated to the ever-changing principals of organic search engine optimization as I am personally,” states Smith. “By offering continually improving products such as GravityStream, our clients, like our tag states, our always assured to ‘get found’”.

About Netconcepts, LLC

Netconcepts®, LLC, is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream™ and GravityMarket™, online retailers will “get found” on the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, and Cabela’s among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

For Immediate Release

Netconcepts® Vice President of Search Brian Klais Among Panel of Experts Discussing Paid & Organic Search at shop.Org Online Marketing Workshop

Brian Klais, Netconcepts Vice President of Search, will be among a panel of experts discussing Improving ROI of Paid & Organic Search at the shop.org Online Marketing Workshop 2007, continuing today in Hollywood, Florida. Panel members will be sharing specific tactics used to improve website performance and maximize profitability.

Hollywood, FL April 19, 2007 – www.Netconcepts.com – Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, will be represented today at shop.org’s Online Marketing Workshop 2007 by Vice President of Search, Brian Klais.

Mr. Klais will be among a panel of experts discussing Improving ROI of Paid and Organic Search. Other speakers, including Ice.com founder Pinny Gniwisch, Commerce360 Founder & President Craig Danuloff & Geary Interactive SEO Manager Andrew Rodrigues will be discussing specific tactics used to improve performance and how to maximize profitability by properly analyzing the results.

As Vice President of Search for Netconcepts, Brian Klais is a recognized expert in the area of search marketing, and currently oversees one of the leading natural search marketing practices devoted to helping retailers, brands, and media portals optimize their natural search performance.
Under his leadership, Netconcepts has become one of the leading voices for search engine ready e-commerce with clients such as REI, Kohls, HSN & Cabela’s.

“I am pleased to be able to share ideas my ideas on paid and organic search with such an esteemed group of peers to the shop.org audience,” states Klais. “By discussing tactics developed from our combined experience, we hope the audience leaves inspired to improve their ongoing search campaigns.”

Mr. Klais can be seen on the panel discussion Improving ROI of Paid and Organic Search at 1pm on Thursday, April 19th at shop.org’s Online Marketing Workshop 2007.

Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream™ and GravityMarket™, online retailers will “get found” on the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, and Cabela’s among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

For Immediate Release

BETA VERSION OF WORDPRESS SEO TITLE TAG PLUGIN MADE GENERALLY AVAILABLE TODAY BY NATURAL SEARCH ENGINE FIRM, NETCONCEPTS

SEO Title Tag Plugin Version 2.0 is Available in Beta and Absolutely Free to all Who Wish to Easily Optimize Title Tags across a WordPress Blog

NEW YORK – April 10, 2007 – www.netconcepts.com – Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, today announced the general availability of its SEO Title Tag 2.0 beta version plugin.

Download the freeware WordPress SEO Title Tag plugin today and help your WordPress powered blog or Website avoid Google’s dreaded Supplemental Index by assigning every URL its own unique tag.

“Title tags are arguably the most important of the on-page factors for search engine optimization (SEO),” said Stephan Spencer, NetConcepts president. “Netconcepts is proud to have developed the SEO Title Tag 2.0 WordPress plugin as an open source solution.”

The plugin makes it dead easy to optimize title tags across a WordPress powered blog or website. Not just posts, not just home pages, but any and every title tag on the site.

Ultimately the plugin enables more traffic to be driven to the site because it:

• Shows the search engine a unique title for each page
• Decouples post titles from title tags, and
• Helps prevents routing to the “Supplemental Index” in Google

SEO Title Tag Plugin capabilities include:

• Custom title tag override of pages and posts
• Mass title tag editing of all posts, static pages, category pages, tag pages, tag conjunction pages, archive by month pages and any URL
• 404 error title tag definition capability
• Title tags for internal search results
• Custom title tags on tag pages, and on tag conjunction pages when used with Ultimate Tag Warrior

Online comments about the free SEO Title Tag plugin include:
“Great plugin! I had used a large custom tag script to do this before.”
“Thank you for sharing for a wonderful Wordpress SEO-Title-Tag plugin, this is truly the most easy and effective way for creating a better title for the homepage and post.”

Download and test the freeware WordPress SEO Title Tag plugin yourself.